Selda Seyfi is the founder of ProcessThink, a consultancy that helps businesses focus on what they do best whilst enabling them to solve complex business challenges. Selda regularly writes the Maximize Your Minutes Newsletter, where she discusses how to use time management and productivity to get into peak performance mode in the modern age.

Before devoting her work fulltime to ProcessThink, Selda was a big 4 consultant and worked with several Fortune 500 and FTSE 100 companies, including Adobe, AT&T, Atos, Avanade, BP, Centrica, Lloyds Banking Group, National Grid, NetApp, amongst others. She coaches leaders in how to apply lean principles to both themselves and their processes and how to successfully collaborate across different geographies, functions and businesses to achieve lasting transformational change.

Selda also advises on operational management best practices for the high quality wine producer Chateau St. Hilarion winery in Cyprus. In her free time, Selda enjoys cooking, hiking and playing various sports. Selda lives in Surrey with her husband and two children.

Check out some of Selda’s blog’s here.